Ways to work together / 01—02
For you.
For what you do.
Personal portrait sessions. Photography and short films for artists, makers, and businesses.
Personal portraits.

A session to mark a milestone, explore a creative idea, or make a portrait for yourself. I’ll help with the location, what to wear, and posing.
Explore portrait sessions ↗Artists & brands.

Show the people and process behind your work. Photography and short films planned around your audience and where you’ll use them.
Explore brand photography & film ↗The personal archive
Where my eye wanders.
Travel, small observations, and photographs made for the pleasure of looking.
Explore personal work
Have something else in mind?
Tell me about itArtists & brands / Photography + film
The people
behind the work.
Photography and short films that show who you are and how your work is made.
For artists, makers, and businesses. We’ll plan what to photograph or film around your audience and where you’ll share the work.
Discuss a brand projectPeople & portraits · Process & place · Short brand films
I filmed and edited this reel for Andrea’s Instagram, following her teaching at Pinot’s Palette from setup to the finished artwork.
Behind the film ↗From purpose to final work
From the brief
to the final edit.
- 01 / Your purpose
Start with the audience.
Tell me what you do, who you want to reach, and where you’ll use the photographs or film.
- 02 / The plan
Agree what we’re making.
We’ll discuss the approach, what to photograph or film, the final formats, and the price before booking.
- 03 / The shoot
Follow the work.
I’ll photograph or film the people, process, and details we’ve planned to cover, staying open to what unfolds on the day.
- 04 / The final work
Ready for its audience.
You’ll receive the edited photographs or film in the formats we’ve agreed, on the delivery schedule in your quote.
About / Behind the frame
Photography & filmI’m Daniel.
Good to meet you.
People. Process.
A closer look.
I make photographs and films for people and brands.
Much of my personal work was made while traveling through Paris, Amsterdam, and southern France, often with my wife, Andrea. I kept coming back to reflections, changing light, and the details around us.
For a portrait, I look for a connection between the person, the light, and the setting. For a brand film, I follow the people and work behind the finished result. We’ll plan what matters and leave room for the unexpected.
Based in San Francisco & the Bay Area. Available to travel by arrangement.
Explore the servicesPeople & connection.
We’ll choose the setting together. During the session, I’ll guide your posing and movement, with time to settle in.
The work behind the work.
Tell me who you want to reach and where the work will appear. We’ll use that to plan what to photograph or film and which formats you need.
Have something
in mind?
Tell me what you’d like to make. I’ll reply with questions, availability, and the next steps toward a quote.
Get in touchSessions & commissions
Let’s make
something.
Tell me what you’re considering. A rough date or an early idea is enough to begin.
I usually reply within 24 hours.
Your inquiry / Review
Your inquiry,
ready to send.
Nothing has been sent yet. Check your details, then open the draft and send it from your email app.
Open email draftIf your email app doesn’t open, copy the inquiry and email it to danielruales@gmail.com. I usually reply within 24 hours.
Read email text
From inquiry to booking
Before
we shoot.
- 01 / Agree the details
We’ll discuss what you need, check availability, and agree the location, price, and what you’ll receive.
- 02 / Secure the date
Once we’ve agreed the details, a deposit secures your date. You’ll receive the cancellation and rescheduling terms before paying.
- 03 / On the day
The remaining balance is due on the session day, before shooting begins.